Extended Producer Responsibility refers to the responsibility a producer holds to design their product in a way that reduces negative environmental and health impact. It also places end-of-life management on the producer and not the consumer. This is especially important to sustainability. If the producers, who are responsible for what the environment and the population is exposed to, are not held responsible for ensuring their products are healthy and environmentally friendly, it becomes a problem of remedy rather than stopping it at the source.  Extended producer responsibility helps to manage and mitigate end-of-life waste and all pollution generated from products at all stages of its life cycle.